This is then shown in one overview, with the hope that this directly answers the specific question asked. In addition to these top-ranking factors, there are plenty of others (both known and unknown). But to get a head start with SEO, it makes sense to focus on these aspects first. SEO Anomaly If you want to quickly check your page’s performance, you can count on our SEO Checker tool to help you flag issues and provide recommendations on how to improve. This alternative text also makes your images more likely to appear on Google searches, both in the Google images section, but also increasingly at the top of regular search result pages.
NeuralText is yet another tool that can help with content creation and optimization, but its best feature is its keyword research tool. Using AI to go beyond traditional keyword research, it can pull up highly relevant, long-tail keywords based on your existing content. It can also give you insights into the search intent of those keywords. If you plug in your target keyword in Google, you will see right away if there’s a featured snippet you can optimize for. But if you’re working with a bigger list of keywords, you may want to use a tool like Ahrefs’ Keywords Explorer.
You will need tools – saws, a measuring tape, a drill, and screwdrivers, to name a few. Ranking well in Google doesn’t mean you’ll be featured in generative answers. AI engines use different inputs and are trained to identify patterns, not positions. Getting cited in generative engines doesn’t follow the same playbook as SEO. In fact, some tactics that work in traditional search won’t help your visibility in ChatGPT, Gemini, and Perplexity. Don’t forget to increase your GA4 table row limits, as AI traffic often shows up toward the bottom by default.
- Google’s map packs, business citations, and optimized service pages play a big role in getting picked up, especially in platforms like Gemini.
- By linking lesser visited pages to stronger pages within your own site, you are sending Google a signal that both pages are important.
- Rather, it’s about understanding what type of information searchers may be looking for.
- Services provided by SEO consultants include SEO audits, local SEO audits, link audits, competitor analysis, keyword research, website usability analysis, and SEO reporting.
- One can roughly say, that if the score is higher than 80% it means that the web page is already well-optimized whereas a score below 80% shows that there’s still room for improvement.
Optimize Content For Semantic SEO
For the next two sections, I spoke with Zoe Ashbridge, the senior SEO strategist and co-founder at forank. (Bonus, she also writes for HubSpot!) She has nearly a decade of experience in digital marketing and SEO. “When you update these settings, you will likely see much different data, opening additional keyword strategies due to a lack of competitiveness within that geographic market,” Levy says.
Content Quality & Relevance
When you type a long, complex question into an AI tool like ChatGPT or Perplexity, it breaks the prompt into smaller, search-like queries and runs those through its model. That includes its internal training data and, depending on the engine, external sources like the web. One key advantage of Serpstat is its batch analysis capability. You can analyze multiple domains or keywords at once, making it a better fit if you’re managing multiple projects.
“Keyword” is used more widely to describe single and multi-word search queries. If you wanted to get pedantic, a keyphrase could be defined as a string of keywords you’re more likely to see in the long tail of a search. On top of that strong competition, singular keywords can be infuriatingly vague. If someone is searching for “dog,” you don’t know if they want a list of dog breeds, information about dog food, a place to buy a dog collar or just a site with cute photos of dogs.
In the SEO era, visibility meant ranking high on a results page. Page ranks were determined by indexing sites based on keyword matching, content depth and breadth, backlinks, user experience engagement, and more. As search engines continue to evolve, so does the practice of search engine optimization (SEO).
For instance, you can use the “Intent” drop-down filter to identify keywords with high purchase intent. Targeting these keywords can potentially bring in more sales and revenue. The tool will display a list of related keywords for you to review. For instance, use the KD% filter to identify keywords that are easier to rank for.
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